5 Tips to Brand Your Way to Success
When most business owners think about creating a brand for their businesses, they immediately think about logos or brainstorm amusing taglines. Yet, effective branding goes much deeper than this. “One vital component of building a recognizable brand for your business...Mortgage Applications Down Nearly 3 Percent Last Week
Mortgage applications decreased 2.9 percent from one week earlier, according to data from the Mortgage Bankers Association’s (MBA) Weekly Mortgage Applications Survey for the week ending January 27, 2012. The Market Composite Index, a measure of mortgage loan...Marketing Strategies: Powerful Tips for Maximizing Your Success
In my years of experience with coaching clients to maximize their success, I have created powerful tips to help accelerate progress. The first of these is to get clear on exactly what “success” means to you. I can’t tell you how many agents I have...FHFA Responds to NPR Freddie Mac Refinance Story
A ProPublica–NPR news story recently suggested that a mortgage financing vehicle utilized by Freddie Mac may be preventing homeowners from refinancing. While FHFA does not typically comment on its supervisory activities, the circumstances here require some...The Easiest Ways to Improve Your Email Marketing (And Why It’s So Hard)
(eM+C) Some things in life sound so simple, like burning more calories than you consume. But in reality it’s quite difficult to reach the end goal, in this example losing weight. The same can be said of elements within an email program. Some efforts sound really...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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