Mixed Mortgage Messages: Originations Decline but Quality Soars
Mortgage originations plunged 10.1 percent from November to December, continuing a decline from 2011’s September peak. At the same time, loans originated over the last two years have proved to be some of the best quality originations on record. New originations ended...REALTOR® Strategies: Targeting Your Ideal Client; a Critical Strategy for Success
The importance of targeting the right market is a key ingredient to a successful career in real estate. As our industry has changed and the challenges within the economy have forced us to constantly reassess our strengths and weaknesses, it’s important that we create...Survey Reveals Nation’s Leading Real Estate Firms: RISMedia Annual Power Broker Survey Launches Today
Despite a challenging real estate market, the industry’s leading residential brokerage firms continue to demonstrate resiliency and growth, and will prove this by participating in RISMedia’s 24th Annual Power Broker Report & Survey. As the industry’s preeminent...Your Base Is Changing. Are You Changing with It?
Agents who are looking for new customers in 2012 have to redefine their base, restructure their marketing strategies, and reassess how to build new relationships. For at least the next year, home prices will likely bump along the bottom before a sustained upward trend...Real Estate Ads Use Personal Motivations
This month, global real estate franchisor RE/MAX rolls out an entirely new national ad campaign focusing on “all the things that move you.” The innovative campaign strikes an emotional note with consumers and features the sentimental Jim Croce song, “I’ve Got a Name.”...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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