The Magic of Positive Thinking
Yes, there is magic in positive thinking! In aviation, the word attitude means the angle at which the plane meets the wind, whether the wings are level with the horizon, and whether it is climbing or descending. The pilot who fails to take responsibility for the...Dispelling the Myths of Advertising
I often find myself hearing the same comment in several variations about advertising: “I bought a large ad in my local newspaper and didn’t receive any immediate business from it. It’s obviously not working and a waste of money.” This statement can’t be any further...Soaring Prices Suggest a Florida Phenomenon
The numbers leap off the page. Seven of the top 10 markets in the nation whose media list prices are up year over year are Florida markets. According to the latest data from Realtor.com, Florida single-family home and condo prices are zooming at the same time that the...The Character-Driven Company: 5 Simple Rules
It’s certainly a tense time in business. The uncertain economy has many business leaders constantly poring over the financials, crunching the budget, and nixing every possible unnecessary expense. Unfortunately, says Dave Anderson, financial problems aren’t the only...Household Debt Drops for 12th Straight Quarter
Household debt declined by a seasonally adjusted annual rate of 0.6%, dragged lower by a 2.4% decline in mortgage debt as consumers took out fewer mortgages, paid off or had debts forgiven, the Federal Reserve reported in its voluminous flow-of-funds report. Consumer...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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