Credit Concerns Keep Renters from Buying
Only 23 percent of renters living in single family homes—where more than half the nation’s renters live today—believe that renting makes more sense than buying a home. Yet difficulty getting financing, including bad credit, would keep most of them—53 percent—from...Industry Opinions Weigh In on Extended Forecast for Short Sales
Short sales will remain strong for the next several years as foreclosure inventories timelines grow even longer, according to the chief operating officer of Equator, a software platform for default servicers. “Short sales will be very prominent over the next 2-3 years...The Dos and Don’ts of Word-of-Mouth Marketing
(EMC)—Big Fuel, a full-service social media and branded content agency, and Zuberance, a social marketing company focused on brand advocates, recently co-hosted an interactive panel discussion in New York City titled How to Turn Word of Mouth and Social Media Into...Company Spotlight: SharperAgent Continuing to Provide ‘Market Advantage’ to Real Living Brokers and Agents
In a time when just about every real estate professional around is looking for a competitive advantage, Real Living brokers and agents have truly enjoyed a market advantage for more than three years—SharperAgent’s Web-based marketing system. Since 2008, Market...Market Concerns Produce New Record Low Mortgage Rates
Freddie Mac (OTC: FMCC) recently released the results of its Primary Mortgage Market Survey® (PMMS®), showing mortgage rates continuing to decline with the 30-year fixed averaging 4.32 percent marking a new low for 2011, and the 15-year fixed, 5-year ARM, and...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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