by Susanne Dwyer | Sep 8, 2020 | Agent, Best Practices, Best Practices, Content Generation, Latest News, Lead Story, Marketing, Social Media |
Video marketing in real estate is an essential part of every agent’s social media strategy. Though virtual home tours are a key feature, video should not be limited to just your listings. Curating videos with a more personal touch allows your followers to get a...
by Susanne Dwyer | Aug 19, 2020 | Agent, Agent, Best Practices, Latest News, Lead Story, Marketing |
Even during these uncertain times, the strongest real estate marketing strategies are always looking to prioritize connection with clients. Of course, the ways that we connect have definitely changed during the COVID-19 pandemic, but the reasons for wanting to...
by Susanne Dwyer | Aug 12, 2020 | Agent, Agent, Best Practices, Branding, Latest News, Marketing |
In a world filled with negativity, we could all use a little more hope and optimism in our lives. As a real estate professional who prioritizes relationships, you can become a powerful source of influence and positivity for the people in your circle. How? By focusing...
by Susanne Dwyer | Aug 3, 2020 | Agent, Agent, Best Practices, Latest News, Marketing |
An unpredictable and changing market can make budgeting a real challenge, especially when it comes to marketing expenses. Immediately, questions arise: Should I increase or decrease the amount of money I’m spending on marketing? What’s the best thing I can...
by Beth McGuire | Jul 30, 2020 | Agent, Agent, Best Practices, Best Practices, Latest News, Marketing, Technology |
This is the year real estate agents adapted quickly to virtual tours and home showings using the video camera on their phone. It turned out to be a lifesaver for buyers who were ready to purchase a home and wanted to lock in the low interest rates, as well as for the...
by Susanne Dwyer | Jul 13, 2020 | Agent, Agent, Best Practices, Latest News, Marketing |
At many major companies, marketing is the first thing to go during tough economic times. However, research has suggested this move can actually set these businesses back even further. One study from the Harvard Business Review showed that businesses that drastically...