by Susanne Dwyer | Mar 13, 2019 | Best Practices, Best Practices, Branding, Broker, Broker, Latest News, Marketing, Trending |
Every broker and marketer knows that agents can be powerful allies in building your brokerage’s brand. But how many of you have a strategic, cohesive way to nurture that brand channel to its full potential? It’s not as overwhelming as it sounds, I promise....
by Susanne Dwyer | Mar 7, 2019 | Agent, Best Practices, Broker, Latest News, Lead Story, Marketing, Marketing, Social Media, Trending |
The good thing about advertising is that there are many options available out there. For example, when you drive around town, you see other agents on billboards, buses and benches, or they pop up in your Facebook news feed. The point is that those agents have taken...
by Susanne Dwyer | Mar 6, 2019 | Best Practices, Broker, Broker, Latest News, Marketing |
Open houses are the best free lead generator in our industry, and yet, the least maximized—probably because most agents don’t have an effective strategy to drive traffic, and then successfully convert leads into clients. They lack the skills to convert the most...
by Jameson Doris | Mar 6, 2019 | Agent, Marketing |
St. Patrick’s Day will be here within days, but there is still time to take advantage of any free moments you may have this weekend to put together a few marketing ideas before the holiday. St. Patrick’s Day is a religious holiday, to be sure, but March 17...
by Susanne Dwyer | Mar 5, 2019 | Agent, Best Practices, Best Practices, Latest News, Lead Gen, Marketing |
If you’re sick of cold calling, door knocking, sticking your face on bus benches and other traditional lead generation methods, it’s time to rethink your approach to sales and marketing. This transactional approach is impersonal by its very nature. Instead...
by Susanne Dwyer | Mar 3, 2019 | Agent, Best Practices, Branding, Broker, Latest News, Marketing, Niche, Trending |
Staying updated on the latest trends and best practices is an important component of a successful real estate career. The real estate marketing trends for 2019 build on practices that have been growing across real estate for the past number of years—but taken to the...