Is It a Second Home or an Investment?
The following information is provided by the Center for REALTOR® Development (CRD). Is every second home an investment? The distinction between a second home purchased as a vacation retreat or as an investment can sometimes blur, and intended uses overlap. About a...
New Facebook Ad Targeting Tips
With 2.27 billion users, Facebook offers unique opportunities to connect with potential leads. However, due to changes to its algorithm, companies have been finding it more and more difficult to get organic traffic to their posts. Having success with Facebook is...
Black Friday Shopping for…Homes
Black Friday shopping has become an American tradition nearly as big as Thanksgiving itself. We let the irony float over our head that on the fourth Thursday of November, we give thanks for all of our blessings, and the very next day, we go buy all the things we think...
Tips for Making the Most of Instagram for Your Real Estate Business
By the end of 2019, Instagram is expected to have more than 111 million users in the U.S. alone. In case that stat isn’t convincing enough to treat Instagram as a major aspect of your content marketing strategy, we’ll put it this way: Not choosing to...
Secrets to Working With Luxury Buyers
One of the biggest differences when dealing with buyers and sellers in the luxury real estate market is that—unlike their counterparts in the traditional market—in many situations, these clients will not actually need to purchase or sell a home. They simply want...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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