The Secrets to Selling a Second Home
For real estate professionals serving vacation areas, marketing a property is a lot like telling a story: the story of the home, the story of the surroundings, the story of the community. Successfully selling a vacation property is contingent upon a number of...Selling or Staying: Home Renovation Projects Require Careful Attention
Investing in home improvement projects can have a huge return—whether to create a more enjoyable living space or to put the home on the market. Members of the Remodelers Council of the Greater Houston Builders Association say that while homeowners often have big...
Sifting, Seeding and Selling: Finding and Helping the Relocating First-Time Buyer
Anticipating a strong recovery in first-time buyer volume generated by corporate relocations, we offer these suggestions for recognizing these new customers and serving them effectively. When employers ask their people to move for new jobs, they unpin accustomed...Selling Strategies: Satisfying the Jaded Consumer
There are three general areas where a consumer might get frustrated, and yes, even jaded. After I wrote about my jaded friend who sold his company, I got a lot of feedback from brokers who felt I was speaking about them. They told me they also felt jaded, frustrated,...
Spring into Home-Selling Success
Spring-cleaning your chances of selling success involve more than taking down Christmas decorations (you have done that, right?). Here are some ways to return to the market in full force to sell this spring: Spruce up your home – Go through every room with a box...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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