Buy or Sell Without an Agent? No Thanks!
Although the vast majority of U.S. home sales involve real estate agents, the notion in the industry that consumers would be fine buying or selling a home without one is not really a new one. After all, the for-sale-by-owner route has been an option forever, and other...
Dispelling the Myth of the 20 Percent Down Payment
Since hitting a low point of 63 percent in 2016, the homeownership rate has rebounded, largely driven by millennial households purchasing their first homes. Many surveys, like one by Bank of the West, indicate that millennials are no different from previous...
Nothing to Cry About: More Than a Third of Home Sellers Get Weepy Over the Deal
(TNS)—You’ve heard of seller’s remorse, but seller’s tears? More than a third of people who’ve sold their homes say they have shed tears over the experience. Consumers’ polled by Zillow rank peddling their properties as one of their most...
NAR: Homeowners Are Rethinking Staying Put
After a bout of hesitation at the start of the year, homeowners are cozying up to the prospect of selling. According to the latest National Association of REALTORS® quarterly report, 46 percent of homeowners are optimistic about selling, climbing from 37 percent in...
Convert More Loyal Buyers With Your ‘Exclusive Homebuyer Program’
Creating lifelong relationships should be the goal of every agent on your team. Adding value to buyers by providing actual value is easy to do, yet most agents don’t add any value to a potential buyer and, therefore, don’t get hired and don’t convert...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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