The Answer to Consumer Confidence?
With the mixed messages being put forth by today’s media, it’s no wonder consumers are wary. One report tells us interest rates are at record lows and that it’s a great time to buy, while another tells us foreclosure rates continue to rise. No matter what the real...Builders’ Message to Washington: Stop Scaring Consumers
While the nation may have added 103,000 new jobs in September, the employment report showed relative weakness, particularly as it relates to the residential construction sector, which remains far below its job-creation potential in the absence of policies to restore...Spooky Fears Haunting Consumers?
Consumers don’t plan to buy homes anytime soon because they think prices will fall farther next year, mortgage rates will stay low for a long time and they’re very worried about their personal financial situation. Just in time for the Halloween season, that’s the...September UMich Consumer Sentiment Rises to 59.4
A gauge of consumer sentiment rose to 59.4 in September after tumbling to a nearly three-year low 55.7 in August, according to Friday reports on the gauge from Thomson Reuters/University of Michigan. Economists polled by MarketWatch had expected a slight rise to 57.6...New Online Guides Teach Consumers How Building Codes Make Homes More Energy Efficient
Thanks to the new partnership between the Building Codes Assistance Project (BCAP) and Consumers Union, user-friendly, interactive online guides and downloadable publications are helping homeowners and buyers save energy and money by teaching them the potential of...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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