Marketing Messaging: Essentials to a ‘Consumer-Centric’ Website Strategy
RISMEDIA, April 22, 2009-Now, more than ever before, there is a true need to reach consumers with messages that speak directly to their situations, their lifestyle. Consumers have a much clearer idea of what they want than ever before, so it’s best to make sure...Consumers’ Confidence in Banks on the Rise
RISMEDIA, April 11, 2009-Consumers’ confidence in their own bank, and in the banking system as a whole, is improving for the first time since September 2008, according to a new Morpace survey. Sixty-six percent of consumers are “very confident” in...Mobile Banking Has Consumers Wary
RISMEDIA, April 11, 2009-U.S. consumers believe mobile banking is important but do no not want to pay for it and also are wary of using their mobile devices such as cell phones, smartphones, and personal digital assistants (PDAs) for financial transactions and online...Despite Recession, Consumer ‘Hold-Outs’ Struggle to Have It All
RISMEDIA, April 1, 2009-Americans’ financial security has been shaken, yet they are divided in their willingness to make spending cuts. While nearly half (49%) of all adults are not ready to compromise their standard of living, the other half see little choice,...Coldwell Banker ‘Portraits’ Campaign Spotlights Multimedia Tools and Consumer Trust
RISMEDIA, March 31, 2009-As the nation collectively watches for signs of recovery in the real estate sector, Coldwell Banker Real Estate LLC began the multimedia roll-out of its 2009 marketing campaign highlighting the company’s experience and innovation, while...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
Read more.
Provided by
