by Beth McGuire | Nov 15, 2018 | Latest News, Luxury, News, Spotlights |
The Institute for Luxury Home Marketing hosted its annual event, Leaders in Luxury, for members this month at the Terranea Resort in Rancho Palos Verdes, Calif. An array of speakers, including leaders in luxury real estate, technology, marketing, economics and...
by Beth McGuire | Nov 13, 2018 | Latest News, Luxury, Marketing, News, Niche, Trending |
One of the biggest differences when dealing with buyers and sellers in the luxury real estate market is that—unlike their counterparts in the traditional market—in many situations, these clients will not actually need to purchase or sell a home. They simply want...
by Suzanne De Vita | Nov 8, 2018 | Latest News, Luxury, News |
Who is HENRY? The acronym, which stands for High Earners Not Rich Yet, represents a segment of the consumer population, made up primarily of millennial and young Gen X homebuyers who earn over $100,000 per year. This niche demographic represents one of the greatest...
by Susanne Dwyer | Oct 16, 2018 | Agent, Best Practices, Branding, Business Insights, Latest News, Luxury, Marketing, Marketing, News, Niche, Social Media |
Making sure you are implementing the right targeting strategies is so crucial when it comes to connecting with the wealthy. As revealed in our previous blog, “Top Secrets of Working With High-Net Worth Individuals,” today’s elite are comprised of a...
by Susanne Dwyer | Oct 13, 2018 | Latest News, Lead Story, Luxury, News, Spotlights, Trending |
Bob and Laura Keane’s Nantucket Getaway Delivers a Promise for Generations to Come For Bob and Laura Keane, it’s all about family; cookouts on the beach with happy kids splashing in the surf, the annual family tennis tournament and generations of extended...
by Susanne Dwyer | Oct 11, 2018 | Agent, Best Practices, Latest News, Luxury, Marketing, News, Niche |
Success isn’t something that comes about by coincidence, a happy accident or a stroke of luck. The reality is that long-lasting success is a learned skill that comes about from hard work and determination. Learning how to leverage that success is the next step,...