New CENTURY 21 Campaign Dispels Agent Abandonment Myth
Consumers are often unaware of the behind-the-scenes work it takes to help a real estate transaction close, or, they work with an agent that is not the best representation of that effort—a challenge that often leads to the perception that agents abandon their clients....
Was Too Much Money Deposited Into Your Bank? It May Be a Scam
(TNS)—A Troy, Mich., man picked up the phone and a man who called himself Alex Wade was on the line. Wade, who said he worked at Amazon, claimed that a drastic mistake took place where too much money had been refunded from an earlier purchase and deposited into the...
Consumer Focused: Helping Agents Create a Better Experience for Buyers and Sellers
Editor’s Note: This is the cover story in the March 2020 issue of RISMedia’s Real Estate magazine. Subscribe today. Real estate success in 2020 requires understanding consumers, reaching consumers and delivering a great experience to consumers. So, in...
NAR Report Shows Racial Inequalities Linger, Minority Homeownership Lagging
The nationwide homeownership rate is up, increasing to 65.1 percent in Q4 2019 from 62.9 percent in Q2 of 2016. So, what’s the problem? According to a recently released report from the National Association of REALTORS® (NAR), Snapshot of Race & Home Buying...
Women in Real Estate: Recognizing Gender Disparities in the Industry
Normalcy surrounding women in leadership is there, according to Natalie Diaz. It’s the representation that’s missing. Diaz, chief of staff for Time Equities Inc. (TEI)—a full-service real estate firm with properties in 30 states, five Canadian provinces,...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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