Rewire the Digital Customer Experience: 6 Ways to Connect
In today’s reputation economy, getting the digital customer experience right is essential to your survival. Brands need to remember that experiences are not logical; they’re emotional. Creating an emotional connection with your customer through the digital...
Is Your Brokerage Millennial-Social or Anti-Social?
It seems that with each passing week, another report, study or survey is published pointing to the impact social media can have on a real estate agent’s marketing mix. Coincidently, this data suggests a direct correlation with the world’s largest and most...
Purpose-Driven Tech: A Necessity for Every Brokerage
All companies use technology—there’s no way not to use it. But does your tech have purpose? A lot of companies turn out technology for a “wow” factor. It’s not uncommon for tech companies to build technology for technology’s sake. That...
Broker Profitability: A Glimpse Into the Future
For brokerages large and small, enhancing the bottom line is the name of the game when it comes to running a profitable real estate business. But as the industry continues to change and evolve, so too does the way in which brokers think about—and...
Above and Beyond for Real Estate: Industry Leaders Recognized at Power Broker Event
More than 600 real estate brokers and industry leaders gathered for a night of fun, networking and recognition at RISMedia’s sold-out Annual Power Broker Reception & Dinner. The event, now in its 22nd year, was sponsored by Platinum Sponsors Buffini &...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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