Tapping Into Millennial Talent: How Next-Generation Agents Are Redefining Real Estate
This month’s National Association of REALTORS® (NAR) Power Broker Roundtable discusses millennials in real estate. Moderator Christina Pappas, District Sales Manager, The Keyes Company, Miami, Fla.; Liaison for Large Firms & Industry Relations, NAR...
Rewire the Digital Customer Experience: 6 Ways to Connect
In today’s reputation economy, getting the digital customer experience right is essential to your survival. Brands need to remember that experiences are not logical; they’re emotional. Creating an emotional connection with your customer through the digital...
Is Your Brokerage Millennial-Social or Anti-Social?
It seems that with each passing week, another report, study or survey is published pointing to the impact social media can have on a real estate agent’s marketing mix. Coincidently, this data suggests a direct correlation with the world’s largest and most...
Purpose-Driven Tech: A Necessity for Every Brokerage
All companies use technology—there’s no way not to use it. But does your tech have purpose? A lot of companies turn out technology for a “wow” factor. It’s not uncommon for tech companies to build technology for technology’s sake. That...
Broker Profitability: A Glimpse Into the Future
For brokerages large and small, enhancing the bottom line is the name of the game when it comes to running a profitable real estate business. But as the industry continues to change and evolve, so too does the way in which brokers think about—and...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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