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California Realtors® Adopt AI Tool That Aims to Turn ‘Conversation’ Into Completed Forms

California Realtors® Adopt AI Tool That Aims to Turn ‘Conversation’ Into Completed Forms

Above: C.A.R. President Tamara Suminski, left, and Ethica AI Founder and CEO Judd Hoffman, right For a company with a shiny new AI product and an industry association seeking to have its agent members cut down on paperwork so they can more efficiently guide clients to...
3 Questions Every Agent Should Ask Hesitant Buyers

3 Questions Every Agent Should Ask Hesitant Buyers

Hesitant buyers don’t always say they’re hesitant. They might say they’re “just browsing,” or they want to “see what happens with rates” or that they’re “waiting for the perfect home.”  In today’s market—where affordability concerns, rate sensitivity and uncertainty...
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