Native Ads and Why You Need Them
Today’s Ask the Expert column features Patty McNease, director of Marketing for Homes.com. Q: What are native ads, and why should I incorporate them into my advertising mix? A: There are a lot of ways to advertise online. Banner ads have been an advertising...
Social Skills: Is Vero Detrimental to Agent Advertising or Ideal Referral-Booster?
The social landscape may be changing, with more platforms adapting to the needs of consumers rather than advertisers. The question is: Will it benefit or harm those who use social media as a tool for business-building? The latest social entrant doesn’t paint a...
Will the ‘Facebook Apocalypse’ Change Your Social Presence?
Just when you started to get a handle on your social strategy, Facebook is at it again, changing up their algorithms and making it more difficult for businesses to have a presence in people’s news feeds. Until very recently, any engagement with a Facebook post,...
A Good Mix of Content Yields the Greatest Social Media ROI
Social media is too easy to make big mistakes—yet more than half of REALTORS® polled in a recent Realtors Property Resource® (RPR®) study said they aren’t getting the expected ROI on their social media investments. Where, why and how? Actually, the answer is...
Real Estate Agents: Not Using Social Media Yet? You Should Be!
You likely know all too well that being a real estate agent is about more than just having open house events to sell your listings. Most real estate agents have to fill many different roles in order to have a successful business. “I don’t think enough...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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