by Susanne Dwyer | Dec 18, 2017 | Agent, Best Practices, Branding, Business Insights, House Canary, Latest News, Marketing, Marketing, Social Media, Trending |
Cold calls and door-to-door visits are taking a spot on the backburner, being replaced with the modern way of procuring new business: maintaining an active social media presence. Social media platforms have changed over the years, becoming more interactive and...
by Susanne Dwyer | Dec 13, 2017 | Agent, Best Practices, Branding, Business Insights, Content Generation, Latest News, Marketing, Marketing, Social Media |
Agents Are Stepping Up Their Social Media Game – Here’s How You Can, Too! An agent’s to-do list is never-ending—appointments, showings, closings…not to mention all the moving parts of a transaction. Is it any wonder staying active on social media always...
by Susanne Dwyer | Dec 11, 2017 | Best Practices, Best Practices, Broker, Broker, Business Insights, Content Generation, House Canary, Latest News, Lead Gen, Marketing, Marketing, Social Media, Trending |
“Information and connectivity is needed more today than ever before,” said RISMedia President and CEO John Featherston while speaking at the TriplePlay REALTOR® Convention & Trade Expo in Atlantic City, N.J. last week. “Social media is a form of...
by Susanne Dwyer | Dec 6, 2017 | Agent, Best Practices, Branding, Business Insights, House Canary, Latest News, Marketing, Marketing, Social Media, Trending |
Did your Facebook page drop off your to-do list this past year? How about Instagram—fall by the wayside? What about the LinkedIn you pledged to use? Fifty-seven percent of real estate professionals say social media is a time suck. Let’s face it: It can be! As...
by Susanne Dwyer | Dec 3, 2017 | Agent, Agent, Agent, Best Practices, Best Practices, Best Practices, Branding, Business Insights, House Canary, Latest News, Lead Gen, Marketing, Marketing, Social Media, Technology, Trending |
It’s no secret that buyers love searching for homes online. For many years, research has found that this is how the overwhelming majority of buyers begin their search. Once buyers are ready to get serious, how do they select an agent? While referrals play an...
by Susanne Dwyer | Nov 29, 2017 | Agent, Agent, Best Practices, Best Practices, Branding, Broker, Broker, Business Insights, House Canary, Latest News, Marketing, Marketing, Social Media, Teams |
In my role as chief strategy officer at Realty ONE Group, I’ve had the pleasure of traveling around the country training thousands of agents on all kinds of proven marketing strategies that helped me as a broker generate more listings and higher quality buyer...