Four Questions to Ask Yourself before Creating a New Social Profile
While social media is an integral part of our daily lives, learning how to strategically manage each social platform to benefit your business takes time and skill. By the time you finally figure out how to truly incorporate a particular site into your business, a new...
How to Succeed at Social Media: Who You Can Reach
Social media lays claim to the world’s largest and most demographically diverse audience, with its population of more than 2.3 billion users. The Guardian reports that Facebook members alone total one-seventh of the world’s population, with 1.6 billion...
Gaining Leads, Referrals, and another Hour in the Day
In the following interview, Lee Goldstein, president of InTrust Realty in Raleigh, N.C., discusses conditions in his local market, as well as online lead generation and marketing, including social media. Region Served: Wake County, N.C. Number of Agents: 22 Number of...
Using Big Data to Find Clients for Your Real Estate Business
In one of the most competitive industries in the world, real estate professionals can adapt to the times to find the right clients and reach them in the right way. It’s no longer just a matter of “trusting your gut.” If you’re looking for...
How to Network on Social Media
Strong client relationships and word-of-mouth marketing have long been recognized as keys to success and growth in the real estate industry. In fact, much of the initial appeal of social media was that it could reinforce and complement time spent networking...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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