by Susanne Dwyer | Jul 17, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Business Insights, Content Generation, Latest News, Marketing, Marketing, Social Media |
When the Pew Research Center began measuring social media usage in 2005, 5 percent of U.S. adults used at least one social media platform. Today, 69 percent of the public utilizes some form of social media. Utilizing social media to interact with your customers can...
by Susanne Dwyer | Jul 16, 2018 | Agent, Best Practices, Business Insights, Content Generation, Latest News, Lead Gen, Lead Story, Social Media, Trending |
Real estate is filled with lead and referral opportunities, but finding the right ones that work for your business can be challenging. Recently, social media expert Katie Lance and ReferralExchange VP of Marketing Lisa Fettner hosted a webinar to discuss how to track...
by Susanne Dwyer | Jul 12, 2018 | Agent, Best Practices, Branding, Business Insights, Content Generation, House Canary, Latest News, Lead Story, Marketing, Marketing, Social Media, Trending |
Vanilla marketing, or the sorts of things every REALTOR® does, is popular—but does it always work? Not as much as a podcast can, Seattle-based broker Phil Greely says. Greely and colleague Tyler Jones started their own podcast, Rise Seattle, two years ago. The goal?...
by Susanne Dwyer | Jul 7, 2018 | Agent, Best Practices, Branding, Business Insights, Content Generation, Latest News, Marketing, Marketing, Social Media |
By now you realize that the old method of marketing doesn’t work. Buyers now hold all the power. Chasing them down and begging them to buy is a waste of time and money. They want to find you—and your main job is to be found. You need to switch from an outbound...
by Susanne Dwyer | Jun 28, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Content Generation, House Canary, Latest News, Lead Story, Marketing, Marketing, Social Media, Trending |
Summer is finally here, and there are many opportunities to take advantage of everything it has to offer—and in this case, we are talking about content! Nothing can make an impact and help grow your business like fresh, unique, local content; however, it can be hard...
by Susanne Dwyer | Jun 21, 2018 | Business Insights, Content Generation, House Canary, Latest News, Lead Story, Social Media, Trending |
Facebook has algorithms that determine which posts show up in a person’s newsfeed—criteria which have made it harder and harder for businesses to show up organically. One way you can boost your exposure is by getting engagement on your posts. For years, Facebook...