by Susanne Dwyer | Mar 15, 2018 | Agent, Agent, Agent, Apps/Gadgets, Best Practices, Best Practices, Best Practices, Branding, Business Insights, Content Generation, Latest News, Lead Gen, Marketing, Marketing, Social Media, Technology |
Social media is too easy to make big mistakes—yet more than half of REALTORS® polled in a recent Realtors Property Resource® (RPR®) study said they aren’t getting the expected ROI on their social media investments. Where, why and how? Actually, the answer is...
by Susanne Dwyer | Mar 12, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Content Generation, House Canary, Latest News, Lead Gen, Lead Story, Marketing, Marketing, Niche, Social Media, Trending |
What if you experienced an epic response to your marketing message? You know, an abundance of prospects contacting you to serve their real estate needs? Achieving this goal takes intentional connection. Instead of sending out massive standard mailings, posting...
by Susanne Dwyer | Feb 12, 2018 | Agent, Agent, Best Practices, Best Practices, Content Generation, House Canary, Latest News, Lead Gen, Marketing, Marketing, Social Media, Trending |
It’s officially 2018, which means you are busier than ever—chasing new goals, catching up from the holidays, and trying not to break that workout resolution you made. There’s only one you and only so many hours in a day, so here are a few ways you can save...
by Susanne Dwyer | Jan 31, 2018 | Agent, Agent, Agent, Best Practices, Best Practices, Content Generation, Latest News, Marketing, Marketing, Social Media, Technology, Trending |
It’s a proven fact, yet one overlooked by many real estate agents: Using listings as a singular source of social media content is a mediocre business builder. Among REALTORS® who cited listings as their primary source of Facebook postings, less than half...
by Susanne Dwyer | Jan 30, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Broker, Broker, Business Insights, Content Generation, House Canary, Latest News, Marketing, Marketing, Social Media, Teams, Trending, Trends |
A cocktail of fact, fiction and “noise” is plaguing social media, and brands and businesses are finding new and refined ways to resonate in response. In 2018, authenticity and influence will be the most potent strategies—and for real estate professionals,...
by Susanne Dwyer | Jan 25, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Content Generation, House Canary, Latest News, Lead Story, Marketing, Marketing, Social Media, Trending |
Get your 2018 blog and social media content organized for February with these tips. Content is king at driving visitors to your site and social accounts; however, coming up with content ideas can be a challenge altogether for real estate pros. Instead of spending...