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A Good Mix of Content Yields the Greatest Social Media ROI

A Good Mix of Content Yields the Greatest Social Media ROI

Social media is too easy to make big mistakes—yet more than half of REALTORS® polled in a recent Realtors Property Resource® (RPR®) study said they aren’t getting the expected ROI on their social media investments. Where, why and how? Actually, the answer is...
Supercharge Your Marketing Message and Convert More Prospects to Profits

Supercharge Your Marketing Message and Convert More Prospects to Profits

What if you experienced an epic response to your marketing message? You know, an abundance of prospects contacting you to serve their real estate needs? Achieving this goal takes intentional connection. Instead of sending out massive standard mailings, posting...
Go Beyond Traditional ‘Just Listed’ Social Media Content

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It’s a proven fact, yet one overlooked by many real estate agents: Using listings as a singular source of social media content is a mediocre business builder. Among REALTORS® who cited listings as their primary source of Facebook postings, less than half...
Social Skills: Marketing Through the Noise

Social Skills: Marketing Through the Noise

A cocktail of fact, fiction and “noise” is plaguing social media, and brands and businesses are finding new and refined ways to resonate in response. In 2018, authenticity and influence will be the most potent strategies—and for real estate professionals,...
Fresh February Content Ideas for Your Social Channels

Fresh February Content Ideas for Your Social Channels

Get your 2018 blog and social media content organized for February with these tips. Content is king at driving visitors to your site and social accounts; however, coming up with content ideas can be a challenge altogether for real estate pros. Instead of spending...
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