A Support System for Success
In the following interview, Bob Witt, broker/owner of Berkshire Hathaway HomeServices Heritage Real Estate in Livingston County, Mich., discusses his local market and the social media solution supporting his marketing efforts. Regions Served: Livingston County and...
The ‘New’ Home Should Be a Powerful Content Engine
It was back in 1991 that Faith Popcorn wrote her “Popcorn Report,” a book that explained her theory of “cocooning,” a desire to surround ourselves with the amenities of home, which would not be a fad; it would be a trend. When a trend remains...
Training and Technology Arm Agents With Relationship-Building Tools for Today’s Market
In the following interview, Jeanette Schneider, vice president of Management Services for RE/MAX of Southeastern Michigan, discusses the firm’s approach to marketing, and the local housing market. Facebook: @remaxsemi Maria Patterson: How did you first get into...
Connect With Clients Through an Online Content Program
The National Association of REALTORS® 2016 Profile of Home Buyers and Sellers reports that 95 percent of today’s buyers start their home search process online, compared with only 2 percent in 1995. We all know having an online presence is critical for real...
A Hands-Off Approach to Social Media
In the following interview, Jan Gillespie, REALTOR® with RE/MAX Cinco Ranch in Katy, Texas, discusses his local market, referral-generating strategies and social media marketing. Region Served: While my concentration is in Katy, Texas, with the referrals I’ve...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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