Why Creating Systems, Not Goals, Is Key to Luxury Real Estate Success
Why does it seem like the most successful luxury real estate agents have more hours in the day than the rest of us? There are many paths to luxury real estate success, but all paths are paved with reliable systems. We’re constantly told that setting goals is the...
Tips to Successfully Run Your Real Estate Business During the COVID-19 Pandemic
COVID-19, otherwise known as coronavirus, has made an unexpected and immediate impact on the world. Businesses large and small, no matter the industry, are transforming, many sending employees home to practice social distancing. This is no different for real estate...
The Rise of Video on Social Media and How Agents Can Utilize It to Boost Their Business
Are you ready to take your real estate business to the next level? With the power of social media and the rising popularity of videos, your content strategy may need an update. Video content is quickly becoming the go-to for everyone, from your average user to social...
Industry Influencers: Dropping the Sales Pitch and Focusing on Education
Editor’s Note: The Industry Influencers series analyzes the industry’s most effective marketing efforts and shares experts’ actionable insights. Javier Vidana is a REALTOR® with My Home Group Real Estate in Arizona—but he likes to be called a real...
3 Simple Ways to Improve Your Luxury Home Marketing Strategy
Recently, we spoke with our very own president of The Institute, Diane Hartley, to answer the three biggest questions on every luxury real estate agent’s mind when it comes to growing their luxury real estate practice: 1. How do I improve my marketing strategy?...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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