How Real Estate Agents Can Master the 5 Most Popular Social Media Sites
As social media continues to grow and evolve, it becomes increasingly difficult to ignore the importance of it in regards to your business and branding. Traditional media and communication outlets are being bulldozed by social media and streaming services, so...
Between Babies and Breakfast Photos: How to Use Social Networking to Sell Homes
The iPhone or Android in your pocket right now has more computing power than all of NASA had combined when we landed a man on the moon. Yet many of us expend this vast power scrolling past photos of our friends’ babies and family’s breakfast foods. What if...
Native Ads and Why You Need Them
Today’s Ask the Expert column features Patty McNease, director of Marketing for Homes.com. Q: What are native ads, and why should I incorporate them into my advertising mix? A: There are a lot of ways to advertise online. Banner ads have been an advertising...
Social Skills: Is Vero Detrimental to Agent Advertising or Ideal Referral-Booster?
The social landscape may be changing, with more platforms adapting to the needs of consumers rather than advertisers. The question is: Will it benefit or harm those who use social media as a tool for business-building? The latest social entrant doesn’t paint a...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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