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6 Ways to Ensure Your Website Connects With Today’s Buyers

6 Ways to Ensure Your Website Connects With Today’s Buyers

It’s no secret that buyers love searching for homes online. For many years, research has found that this is how the overwhelming majority of buyers begin their search. Once buyers are ready to get serious, how do they select an agent? While referrals play an...
You Only Get Paid on Conversions

You Only Get Paid on Conversions

In my role as chief strategy officer at Realty ONE Group, I’ve had the pleasure of traveling around the country training thousands of agents on all kinds of proven marketing strategies that helped me as a broker generate more listings and higher quality buyer...
Ask the Expert: What Are Marketing Essentials for the Holiday Season?

Ask the Expert: What Are Marketing Essentials for the Holiday Season?

Today’s Ask the Expert column features John Bunker, marketing director of RealEstateCalendars.com. Q: As the holiday season approaches, what are the most important marketing essentials to keep in mind? A: In many areas, home sales slow (in some cases to a crawl)...
How to Drive Better Results From Social Media

How to Drive Better Results From Social Media

Join a panel of Power Brokers and RISMedia at the REALTORS® Triple Play Convention & Trade Expo in Atlantic City, N.J., on Dec. 4 for “How to Drive Better Results From Social Media,” a broker panel sharing strategies for automating social media to...
Facebook Shops Around for Its Next Business Endeavor: Rental Listings

Facebook Shops Around for Its Next Business Endeavor: Rental Listings

Once touted as the most popular and innovative internet community of its time, Facebook is now pushing to compete with trendy social media platforms like Instagram and Snapchat. As part of its rebranding efforts to become an all-in-one service, Facebook recently added...
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