by Susanne Dwyer | Dec 3, 2017 | Agent, Agent, Agent, Best Practices, Best Practices, Best Practices, Branding, Business Insights, House Canary, Latest News, Lead Gen, Marketing, Marketing, Social Media, Technology, Trending |
It’s no secret that buyers love searching for homes online. For many years, research has found that this is how the overwhelming majority of buyers begin their search. Once buyers are ready to get serious, how do they select an agent? While referrals play an...
by Susanne Dwyer | Nov 29, 2017 | Agent, Agent, Best Practices, Best Practices, Branding, Broker, Broker, Business Insights, House Canary, Latest News, Marketing, Marketing, Social Media, Teams |
In my role as chief strategy officer at Realty ONE Group, I’ve had the pleasure of traveling around the country training thousands of agents on all kinds of proven marketing strategies that helped me as a broker generate more listings and higher quality buyer...
by Susanne Dwyer | Nov 21, 2017 | Agent, Agent, Best Practices, Best Practices, Branding, Business Insights, House Canary, Latest News, Lead Gen, Marketing, Marketing, Social Media |
Today’s Ask the Expert column features John Bunker, marketing director of RealEstateCalendars.com. Q: As the holiday season approaches, what are the most important marketing essentials to keep in mind? A: In many areas, home sales slow (in some cases to a crawl)...
by Susanne Dwyer | Nov 20, 2017 | Agent, Agent, Best Practices, Best Practices, Branding, Broker, Broker, Business Insights, Content Generation, House Canary, Latest News, Lead Gen, Marketing, Marketing, Social Media, Teams, Trending |
Join a panel of Power Brokers and RISMedia at the REALTORS® Triple Play Convention & Trade Expo in Atlantic City, N.J., on Dec. 4 for “How to Drive Better Results From Social Media,” a broker panel sharing strategies for automating social media to...
by Susanne Dwyer | Nov 15, 2017 | Agent, Broker, Business Insights, Buying/Selling, House Canary, Latest News, Marketing, Marketing, News, Social Media |
Once touted as the most popular and innovative internet community of its time, Facebook is now pushing to compete with trendy social media platforms like Instagram and Snapchat. As part of its rebranding efforts to become an all-in-one service, Facebook recently added...
by Susanne Dwyer | Nov 9, 2017 | Agent, Best Practices, Business Insights, House Canary, Latest News, Lead Story, Marketing, Marketing, Social Media, Trending, Trends |
You’ve spent months, maybe even years mastering the art of advertising your real estate business on Facebook; however, there is one constant that we can always count on in regards to Facebook: change. Change can either benefit your current position by giving you...