Connect With Clients Through an Online Content Program
The National Association of REALTORS® 2016 Profile of Home Buyers and Sellers reports that 95 percent of today’s buyers start their home search process online, compared with only 2 percent in 1995. We all know having an online presence is critical for real...
A Hands-Off Approach to Social Media
In the following interview, Jan Gillespie, REALTOR® with RE/MAX Cinco Ranch in Katy, Texas, discusses his local market, referral-generating strategies and social media marketing. Region Served: While my concentration is in Katy, Texas, with the referrals I’ve...
Power Teams: Really? Do I Have To?
As a 36-year veteran of selling real estate, more than 20 of which were spent running a team and more than 15 spent coaching, this is a question I hear quite a bit. Bottom line: It’s not comfortable or convenient to run your business with operational excellence,...
5 Effective Facebook Tips to Close More Leads
Leigh Brown is the first to admit that she sounds like a character on “The Beverly Hillbillies,” but she points out that her southern accent is part of what makes her authentic—the kind of real estate agent that people like to buy homes from. Being...
Nurturing Your Referral Network Online and Offline
“People influence people. Nothing influences people more than a recommendation from a trusted referral. A trusted referral is the holy grail of advertising.” – Mark Zuckerberg, Facebook As a real estate agent, it’s important to nurture your referral...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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