Capturing the Social Crowd, and Their Business
In the following interview, Carlos Gomez, associate broker, Gorbutt Group Team, Coldwell Banker in White Plains, N.Y., discusses his team’s trajectory, and the social media marketing system positioning them in front of new clientele. Region Served: Westchester...
Facebook Ads Made Easy – Part 3: Audience, Placement and Budget
In Part 2 of this series, Campaign Creation, you learned how to access your Ads Manager and select your campaign objective (“traffic”). You are now ready to set up your audience, select your ad placement, and determine your budget. Audience According to...
5 Tips to Improve Your Social Media Property Photos
Reaching thousands of people with a single post, sharing property information, and geo-targeting potential clients with paid ads are all benefits of using social platforms for your real estate business. When using any platform, however, there are specific steps you...
Maintaining a Solid Social Media Presence
In the following interview, Molly Goenner, managing broker of Edina Realty in Minneapolis, Minn., discusses how she’s put her social media efforts on auto-pilot. Region Served: Minneapolis, Minn. Years in Real Estate: 16 Number of Offices: 1 Number of Agents: 35...
Facebook Ads Made Easy – Part 2: Campaign Creation
How many times has an advertisement caught your eye as you scrolled through post after post on Facebook or Instagram? You glanced at it for a few seconds, or—even better—you click through to their website to learn more about the company, product, or brand....
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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