Stop Doing This, Start Doing That: Changing a Few Things to Maximize Your Marketing
Have you ever heard the old saying, “He’s the jack of all trades and the master of none?” With all the great new gizmos and gadgets consistently being thrust at real estate agents these days, it’s easy to make the mistake of chasing them all....
ABR® = The Benchmark of Excellence in Buyer Representation (and Member Benefits)
I’m a firm believer in the value of education. It’s an excellent way for agents to develop vital skills and gain a competitive edge, whether they’re representing buyers or sellers. On the buy-side, the Accredited Buyer’s Representative (ABR®)...
Instagram Is Removing Likes: What You Need to Know
Since its creation in 2010, Instagram has become one of the top social media platforms. According to recent stats, one billion people use Instagram every month. Even with its booming popularity, Instagram is releasing a major change to the U.S. app in the near future....
Revamp Your Luxury Marketing Campaigns
While luxury homes sales have been bearing the brunt of a mini-recession, recent stats have shown that the market may be on the upswing. According to recent data, while the supply of luxury homes has grown, the sale price has increased by 1 percent over the year....
Be Where? Say What? Social Media Marketing for the Real Estate Professional
While it’s not news that marketing via social media can be highly effective for strengthening and growing your sphere of influence and finding potential buyers and sellers, it only works to your advantage when you do it right. All too many agents fall prey to...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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