What Is the Difference Between Owned, Earned and Paid Media?
The following information is provided by the Center for REALTOR® Development. The difference between owned, earned and paid media is an important distinction that should be understood by every professional hoping to make a digital impact and generate online exposure...
New! Advertise With Instagram Stories
In real estate, agents focus on telling stories. Whether it’s the seller’s memories in their old home or the buyer’s hopeful dreams in their new one, agents try to build emotional connections with their clients. Launched in 2010, Instagram has grown...
Let’s Connect: 10 Best Practices on Social Media
In an industry that has feared change for so long, change has arrived, and it’s in the form of a technological revolution that has made an everlasting impact on real estate. Now, the question is whether or not brokerages can ride this wave of innovation and...
How Real Estate Agents Can Master the 5 Most Popular Social Media Sites
As social media continues to grow and evolve, it becomes increasingly difficult to ignore the importance of it in regards to your business and branding. Traditional media and communication outlets are being bulldozed by social media and streaming services, so...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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