by Susanne Dwyer | Jan 31, 2018 | Agent, Agent, Agent, Best Practices, Best Practices, Content Generation, Latest News, Marketing, Marketing, Social Media, Technology, Trending |
It’s a proven fact, yet one overlooked by many real estate agents: Using listings as a singular source of social media content is a mediocre business builder. Among REALTORS® who cited listings as their primary source of Facebook postings, less than half...
by Susanne Dwyer | Jan 30, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Broker, Broker, Business Insights, Content Generation, House Canary, Latest News, Marketing, Marketing, Social Media, Teams, Trending, Trends |
A cocktail of fact, fiction and “noise” is plaguing social media, and brands and businesses are finding new and refined ways to resonate in response. In 2018, authenticity and influence will be the most potent strategies—and for real estate professionals,...
by Susanne Dwyer | Jan 25, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Content Generation, House Canary, Latest News, Lead Story, Marketing, Marketing, Social Media, Trending |
Get your 2018 blog and social media content organized for February with these tips. Content is king at driving visitors to your site and social accounts; however, coming up with content ideas can be a challenge altogether for real estate pros. Instead of spending...
by Susanne Dwyer | Jan 21, 2018 | Best Practices, Best Practices, Business Insights, Latest News, Lead Gen, Marketing, Marketing, Social Media, Trending |
What an incredible opportunity for real estate agents. With more than 80 percent of internet users checking Facebook on a daily basis, the social media giant is an agent’s most approachable, affordable, and, yes, fun method of marketing. Here’s how you can...
by Susanne Dwyer | Jan 16, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Business Insights, House Canary, Latest News, Marketing, Marketing, Social Media, Trending |
Posting on social media a few times per week may not be as effective as it once was without the right marketing, regardless of the industry you work in. In a cyber world that is inundated with a continuous stream of digital content, it is more important than ever to...
by Susanne Dwyer | Jan 4, 2018 | Agent, Best Practices, Branding, Business Insights, Content Generation, House Canary, Latest News, Lead Story, Marketing, Marketing, Social Media |
January inspires the best of intentions in all of us. It’s when we decide to make all the personal and business changes we said we’d do last year, but never got around to. But that doesn’t have to happen in 2018! Start by looking at key dates on the...