Marketing: It’s Not Just Advertising
We talk a lot about marketing in the real estate industry, but what exactly is it? Isn’t marketing just advertising your product or service? Not really. That’s rather like saying that cooking is just putting food on a plate. Sure, advertising is part of...
Are the Right People Seeing Your Real Estate Ads?
Digital advertising is an important part of your marketing plan, so how can you get the best return on your marketing investment? The key is to capture and convert leads from your social media’s sphere of influence. But, how does Facebook® determine when and where...
Creating Profitable Relationships
In the following interview, Mike Bjorkman, broker/owner of HomeSmart NCG in Valencia, Calif., discusses the advantages of the HomeSmart model, the local market, social media and more. Region Served: Northern Los Angeles County Years in Real Estate: 26 Number of...
CAN’T MISS: Consumer Engagement Strategies at RISMedia’s Power Broker Forum
Leading Power Brokers will share their strategies for more effectively engaging consumers during RISMedia’s annual Power Broker Forum, “New Strategies for Engaging Consumers,” held at the REALTORS® Conference & Expo in Chicago, Ill. The Forum...
Most Effective Ways to Communicate With Each Generation of Homebuyers
It isn’t all about phone calls anymore—and we promise: knocking on strangers’ doors isn’t the status quo, either. Your clients prefer to be communicated in a variety of different ways, often depending on the generational attributes that distinguish...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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