by Susanne Dwyer | Apr 3, 2017 | Agent, Agent, Best Practices, Branding, Broker, Broker, Business Insights, Content Generation, Latest News, Lead Gen, Marketing, Marketing, Social Media, Teams, Trending |
The National Association of REALTORS® 2016 Profile of Home Buyers and Sellers reports that 95 percent of today’s buyers start their home search process online, compared with only 2 percent in 1995. We all know having an online presence is critical for real...
by Susanne Dwyer | Mar 26, 2017 | Agent, Agent, Best Practices, Branding, Business Insights, Content Generation, Latest News, Lead Gen, Marketing, Marketing, Social Media, Trending |
In the following interview, Jan Gillespie, REALTOR® with RE/MAX Cinco Ranch in Katy, Texas, discusses his local market, referral-generating strategies and social media marketing. Region Served: While my concentration is in Katy, Texas, with the referrals I’ve...
by Susanne Dwyer | Mar 26, 2017 | Agent, Best Practices, Coaching, Content Generation, Latest News, Marketing, Social Media, Teams |
As a 36-year veteran of selling real estate, more than 20 of which were spent running a team and more than 15 spent coaching, this is a question I hear quite a bit. Bottom line: It’s not comfortable or convenient to run your business with operational excellence,...
by Susanne Dwyer | Mar 23, 2017 | Agent, Best Practices, Broker, Business Insights, Latest News, Lead Story, Marketing, Marketing, Social Media, Trending |
Leigh Brown is the first to admit that she sounds like a character on “The Beverly Hillbillies,” but she points out that her southern accent is part of what makes her authentic—the kind of real estate agent that people like to buy homes from. Being...
by Susanne Dwyer | Mar 20, 2017 | Agent, Best Practices, Broker, Business Insights, Latest News, Marketing, Social Media, Teams, Trending |
“People influence people. Nothing influences people more than a recommendation from a trusted referral. A trusted referral is the holy grail of advertising.” – Mark Zuckerberg, Facebook As a real estate agent, it’s important to nurture your referral...
by Susanne Dwyer | Mar 20, 2017 | Best Practices, Broker, Business Insights, Content Generation, Latest News, Marketing, News, Social Media, Spotlights, Trending |
Always on the lookout for tools that will help his firm grow, Scott MacDonald, broker/owner and president of RE/MAX Gateway in Chantilly, Va., is a big believer in RISMedia’s ACE (Automated Content Engagement) social media program. “I started using ACE...