by Susanne Dwyer | Nov 17, 2016 | Latest News, Lead Story, Marketing, Social Media, Trending |
In real estate, agents focus on stories. Whether it’s the seller’s memories in their old home or the buyer’s hopeful dreams in their new one, agents use these emotions to connect with their clients. While Instagram was once thought to be a social network that was only...
by Susanne Dwyer | Nov 17, 2016 | Best Practices, Latest News, Marketing, Social Media, Trends |
Social media has made, and continues to make, an indelible impact across all industries. Low barriers to entry, cost-effectiveness, and multiple paths to desired audiences are only a few of the factors that have transformed a once complex and intimidating experience...
by Susanne Dwyer | Nov 10, 2016 | Agent, Best Practices, Business Insights, Latest News, Lead Gen, Lead Story, Social Media, Trending |
Agents’ ability to generate new leads and convert prospects to clients is the driving force that helps them excel. A solid lead generation program is the most important factor in increasing your marketing power and converting potential clients into happy customers....
by Susanne Dwyer | Nov 8, 2016 | Best Practices, Broker, Business Insights, Latest News, Lead Story, Social Media, Trending |
Service first. It’s a business philosophy that’s stood the test of time for real estate brokers—serve your agents, serve your clients. Your agents now, however, have more brokerage models to choose from than ever—and your clients, as well, are more knowledgeable than...
by Susanne Dwyer | Nov 2, 2016 | Best Practices, Broker, Business Insights, Latest News, News, Social Media, Spotlights |
In the following interview, Mark Pessin, managing broker, Carlsbad, regional manager, San Diego of Realty ONE Group, discusses education, social media, training and more. Region Served: San Diego Years in Real Estate: 18 Number of Offices: 3 Number of Agents: 238...
by Susanne Dwyer | Oct 23, 2016 | Content Generation, Latest News, Marketing, Social Media, Trending |
We get it—you’re busy—and we’re right there with you! Maintaining a social media presence is hard enough for companies and teams, let alone a single individual. If you are a real estate agent who finds it hard to keep up with the changing paces of the...