How Generational Trends Have Changed in Social Media
There was a time when social media was more of choice than a necessity in real estate. Now, it’s crystal clear that it’s critical to sourcing leads, engaging clients and building or maintaining your brand. From Facebook and LinkedIn to YouTube and...
How to Host Giveaways to Boost Engagement and Brand Awareness
When it comes to lead generation, social media is vital for real estate agents looking to develop a successful marketing strategy. As you grow your presence on social media, engagement follows suit…but only if you use these platforms to connect—and stay...
What to Post on Your Facebook Business Page to Build Your Brand
As VP of Marketing at Lamacchia Realty and Crush It in Real Estate, the biggest question I get asked is: “What do I post on my Facebook business page?” Some would hope the answer would be, “Here’s a list of posts that should be posted every two...
Millennial Marketing: How to Appeal to this Generation of Homebuyers
In the last five years, Generation Y—more commonly known as millennials—have become the majority of today’s homebuyers. Whether you are a new agent or a seasoned broker, marketing to this group is vital for success. The first step to appealing to this generation...
Introducing Clubhouse: The Newest Toolset for Your Real Estate Business
It seems like every day there is a groundbreaking change in the social media world. Most recently, a new social media platform made its debut: Clubhouse. Clubhouse is not your standard social media platform; it’s purely conversational. There have been a lot of...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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