Broker Marketing in the New Year
It wasn’t long ago that the highest expense a real estate brokerage operation incurred was newspaper marketing. Today, regardless of how you feel about the way in which large portals have inserted themselves between your firm, your agents and the consumer, you...
Taking Innovation and Scale to a Whole New Level
BackAgent transitions to real estate powerhouse Shaking up the real estate technology space as we know it, software leaders Propertybase, Boston Logic and BackAgent recently announced a new unified Propertybase product that simplifies the entire process of acquiring,...
3 Reasons Brokers and Agents Need Transaction Workflows
Real estate can be a lucrative and rewarding industry—if you play your cards right. With what seems to be endless changes taking place within the industry, staying successful (and relevant with clients) is one of the biggest hurdles many brokers and agents face....
Building Better Agents With the Right Technology
Atlanta brokerage unleashes the power Zillow Group’s Bridge Interactive Listing Input tool Village Realty, based in Atlanta, Ga., is a team of neighborhood experts that firm COO Jenna Rozenblat says is reshaping the way real estate works. “We empower our...
3 Ways Technology Is Changing Real Estate
From digital open houses to artificial intelligence (AI) platforms to bitcoin cryptocurrency, new technologies are taking over the real estate industry by storm and accelerating the pace of business. With tech-savvy millennials representing the largest group of...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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