Cybersecurity Protocol? Many Don’t Have One, or Don’t Know If They Do
In the age of breaches and fraud—and in an industry becoming more and more reliant on technology—agents and brokers are contending with ever-evolving issues related to security. Disconcertingly, many either do not have a brokerage cybersecurity policy, or are not...
Gmail Revamp: What It Could Mean for Industry Professionals
Email is an essential part of conducting business, and especially within the real estate community. From communications with clients to conversations with vendors, email is the fastest way to share information—but it is not always as secure as it should be. Google is...
Are You Using Automation to Abdicate Real Communication?
“I’m sorry, but we’re working with another agent.” Ouch! You’ve been diligently sending automated market updates to that prospect who wasn’t quite ready to buy or sell on first contact, and have even snail-mailed reports and local...
The Power of People and Resources
In the following interview, Jeff Sibbach, team leader, and Phil Sexton, co-owner/Operations & Marketing, for the Sibbach Team with Realty ONE Group in Scottsdale, Ariz., discuss the advantages of their model, operating a team, technology, and more. Years in Real...
How to Create and Customize a Free Theme in Google Slides
If you use a default design theme when you create a listing presentation or homebuyer seminar, you’re missing out on an opportunity to build trust and brand awareness. The good news? That’s easy to fix! In Google Slides, it’s easy to create a custom...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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