Change Is Your Ally, Embrace It
In an era of consumer choice, agents and brokerages who move past “good enough” will stand apart. A market-shuttering pandemic. Nationwide protests. An economy in flux. The picture of real estate today isn’t exactly in sharp focus. One thing is...
An Agent’s Guide to Shooting a Better Virtual Home Tour
For agents looking to grow their business and expand their social media presence, utilizing the power of video is a fundamental tool for your marketing strategy. Prospective homebuyers are looking for new ways to explore for-sale homes and listings, so it’s time for...
Connecting With Consumers: Personalized Conversations and a Tech-Forward Approach
Now more than ever, technology is the differentiator for agents who are looking to stand apart from the crowd. Amidst the pandemic, technology-forward solutions have helped real estate practitioners to continue serving consumers. Is this a trend that will continue on...
3x Your Lead Generation ROI With These 5 Tips
It’s no secret that leads are the lifeblood of your real estate business, but they are also a source of frustration. Agents often question the ROI on their lead spend, blaming the quality of the inbound leads when they don’t convert, instead of looking at...
Making the Case for a Regionalized MLS: If We Can Do It in New York, We Can Do It Anywhere
The New York Metro area is revered as the leading real estate force in the world. Doing business here, however, has historically been riddled with inaccurate data and numerous back-end listing systems. For some background, 20 years ago, Long Island brokers had access...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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