Outpacing the Competition With a Data-Driven Approach
Staying ahead of the competition is becoming increasingly difficult in today’s over-saturated market. But for Rudy Pierre—a REALTOR® with YellowBrick Real Estate in Stamford, Conn.—adding HouseCanary to the mix has catapulted him to the front of the pack....
Do Domain Extensions Matter?
In a tech-driven world, it’s more important than ever for professionals in the housing industry to stand out in every way possible. Find out how acquiring a real estate-related domain extension can solidify your brand and help you get ahead of your competition....
Stop Ignoring Video Marketing: Tips on How to Leverage
It’s not just cat videos the public is going crazy over; it’s all videos, including real estate videos. Marki Lemons-Ryhal, REALTOR®, teacher, social media expert and Facebook Live video host, swears by live video. “By the end of 2017, 74 percent of...
Lack of Data Standards Costing Brokers
RESO data standards continue to improve rapidly, making it easier to move listing data and some related information—but what about data related to accounting and production, CRM, leads and referrals, transaction management, forms and contracts, website activity, front...
New Technologies Will Transform Realty Realities
Two decades ago, did you imagine a time when virtually everyone regularly interacted with a smartphone? Today, it doesn’t matter whether you’re young or old, at work or play. Smartphones are ubiquitous, and they’re only one example of how quickly and...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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