Cost of a Better Future? It’s Only a Dollar With the Broker Public Portal
When the Broker Public Portal (BPP) was coming into fruition, the leadership of Northwest Multiple Listing Service was supportive of a consumer-facing portal controlled and operated by the industry with much more input from brokers. At the time, our two biggest brands...
Taking Innovation and Scale to a Whole New Level
BackAgent transitions to real estate powerhouse Shaking up the real estate technology space as we know it, software leaders Propertybase, Boston Logic and BackAgent recently announced a new unified Propertybase product that simplifies the entire process of acquiring,...
Honesty and Sincerity Win the Day When Working With Clients
In the following interview, Ulises Vargas, an agent with Stambaugh Realty in Winter Haven, Fla., discusses his approach to marketing, technology, and more. Region Served: Winter Haven, Fla. Years in Real Estate: 3.5 Number of Offices: 1 Number of Agents: 2 You utilize...
Reducing Title Fraud: Real Estate Looks Toward Blockchain-Based Transactions
Less than a decade ago, blockchain was a foreign term, often associated with the crypto-craze that young investors took hold of instead of the private, secure ledger it is based on, widely used today to record sensitive information across a multitude of sectors. Now,...
Playing Fair and Fair Display: Your Listing, Your Lead
“Now play fair.” Did your mom ever say those words to you? Most moms do because we want our kids to grow up and behave honestly and honorably. The concept of “playing fair” has been around since at least the 1400s. In the online real estate...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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