Why Targeting Millennials Is Good for Your Business
It may have taken some time, but millennials have grown into one of the largest groups of consumers. From tech to pets, this group of well-educated and informed buyers is quickly changing the landscape of the housing market. With close to 36 percent marketshare,...
What Is the Difference Between Owned, Earned and Paid Media?
The following information is provided by the Center for REALTOR® Development. The difference between owned, earned and paid media is an important distinction that should be understood by every professional hoping to make a digital impact and generate online exposure...
On Your Agenda at Midyear: How Brokers Are Competing in an Evolving Industry
Don’t Miss RISMedia’s Power Broker Forum Every day, there are changes happening in real estate—and every day, brokers are addressing the challenges that come with it, developing new strategies to stay on top. Brokers out in front of these headwinds will...
How the On-Demand Consumer Has Changed the Real Estate Industry
Over the last decade, homebuyers have become more tech-savvy, beginning with a simple shift of traditional in-store shopping and REALTOR® office visits to Cyber Monday shopping and searching for house listings online. As the real estate industry continues to grow,...
The Truth About Technology and the Role of a Real Estate Agent
In the last 15 years, the “golden age of consumerism” has ushered in unprecedented access to real estate data, empowering homebuyers and sellers to potentially or partially manage their buying or selling experience—yet the perceived value of working with a...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
Read more.
Provided by
