Maximizing Your Most Important Technology
What’s the one thing all sales professionals have in common, and yet, each of theirs is completely different? Whether or not you’ve heard this question before, the answer is the same: your database. Simply put, the Census Bureau says that if you graduated...
Disruptors Abound: TMS Introduces ‘Happinest’ Real Estate Platform
Buying, selling, lending and insurance all under the same umbrella—that’s the offer on the table from The Money Source (TMS), a self-proclaimed unicorn-loving, joy-spreading company that is one of many in recent months to introduce disruptive business models...
Cybersecurity: Are You Safe or Suspect?
From breaches to wire fraud, cybersecurity is one of the foremost issues in real estate today. How are agents and brokers mitigating risk in transactions? What are the biggest threats? The most effective practices? To find out, RISMedia Research is conducting a short...
Case Study: App Makes Open House Profitable
This REALTOR®’s proven system of working open houses to her advantage has paid off. Last year, leads captured at her open houses bankrolled 50 percent of her business. See if you can spot what works in this anecdote about her recent open house that turned a...
Consumer Experience Shifts to Text: Research
From inquiry to sale, communicating with consumers throughout the process is vital. According to recent research out of Ellie Mae®, the financing industry platform, communication preferences are shifting to text. “Consumers have been telling us that text...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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