.realtor™ Adds Powerful Productivity Tools to Its Trusted Platform
How do you define “trust?” In the real estate industry, it implies several qualities, including competence, reliability, professionalism and honesty. Trust must be earned, but it’s also subject to first impressions. In the online world, those first...
Data Accuracy a Key Piece of the Real Estate Puzzle
Having been in the real estate business for more than 35 years, Jim Walker knows a savvy innovation when he sees one. The owner of Jim Walker Realty Services in Flowood, Miss., Walker recently became the first REALTOR® in his MLS to use HouseCanary—the most...
EXCLUSIVE: Disruption in Real Estate—Advancement or Threat?
From Zillow Instant Offers to Opendoor, real estate professionals across the country are concerned about an ever-growing faction of so-called industry disruptors. RISMedia’s recently released white paper, “The Disruption of the Real Estate Industry: A...
Cyber Security: The Threat and the Measures to Take
The National Association of REALTORS® (NAR) Power Broker Roundtable this month discusses cyber security. Moderator: Robert Bailey, Broker/Owner, Bailey Properties, Santa Cruz, Calif.; Liaison for Large Residential Firms Relations, NAR Panelists: Rick Haase, President,...
The Email You’re Sending Is Costing You Business
When it comes to the internet and real estate leads, we know that nearly everyone is starting their search online and that dealing with internet leads can be very frustrating. Often you receive inquiries or leads and respond almost immediately. You will even follow up...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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