Should I Invest in My Website?
“Should I invest in my website?” It’s a simple enough question, but the answer comes with some complexity. In short, the answer is yes, you really should invest in your website—but it’s not as straightforward as you might think. Below are some...
Can’t Beat the Real Thing: Following Coke’s Lead to an Unfair Advantage
Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: How to Make a Difference in Your Homeowner Association Tackling Disruption From the Inside Out Are You Prepared to Handle...
Upping the Ante With Market Data
For Shani Daigle, a real estate broker with Champions Realty, HouseCanary is a must-have for real estate professionals looking for an easy way to implement quick CMAs into their marketing campaigns. It’s also proven to be an invaluable tool when it comes to...
Big Data, Big Opportunities: How Predictive Analytics Is Changing the Business of Real Estate
“This year the human race is producing more data than the previous 5,000 years combined. Data is so powerful that in the future, nation states will fight over it for power.” This thought-provoking statistic set the stage for a much-anticipated panel...
4 Tips for Mastering Marketing
Technology is changing the face of the real estate industry more and more every day, and it’s also changing the way real estate professionals sell homes. While prospective buyers used to simply browse their local newspaper to find their dream home, the internet...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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