The Secret to Social Media Success Starts with You
“Be yourself.” Easier said than done, for many of us. With personal and professional lines so often blurred in real estate, most industry professionals would find themselves confounded by the notion of an authentic self. And as more experiences are filtered through...
Rolling Out New Technology? Start with ‘Why’
Few brokers have bested the challenge of motivating agents to adopt technology—and with a revolving door of new tools, overcoming that challenge appears a fool’s errand. But as attendees of RISMedia’s recent Broker Best Practices Webinar learned, there are solutions...
Four Content Strategies to Boost Your Social Rankings
We all know that social media is a great way to communicate with potential clients. A recent study shows that nearly 1.7 billion people have active social media accounts, but capturing their attention is only half the battle. The real challenge is giving them a reason...
Share This, Not That: How to Post Successfully on Social Media
You’ve been hearing it for a while now: you should be on social media. You should be marketing yourself on social media. You’ve got it. But how do you get started? How do you get active here in a way that actually creates the impact you’re looking for? After all, you...Are You Cybersecure? New Smart Home Security and Privacy Checklist
In support of National Cybersecurity Awareness Month, the Online Trust Alliance (OTA) and the National Association of REALTORS® (NAR) have partnered to create a Smart Home Checklist that offers guidance to help homebuyers, renters and sellers manage the privacy and...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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