New Survey Identifies Top Trends in Smart Home Technology
According to a survey conducted by ERA Real Estate and HGTV, nearly half (46 percent) of consumers believe it is important that their current home or next home they purchase be equipped with smart home technology. Not only do they see the value in smart home...Wrap Up Your Holiday Business with 5 Social Marketing Gifts
Even though the holiday season is not exactly prime time for buying, selling or renting, we shouldn’t kick back, relax and hibernate until spring. On the contrary, agents and brokers should take advantage of this time to share good tidings with old and new clients to...What Social Media Platforms Are Best for Your Real Estate Business? Part Two.
Last week, we took a look at a few of the most popular social media sites you can use to help build your business. Now we’re going to look into four more social networks and see what they can do for business. Remember your time is valuable and it’s not...5 Ways to Nail Brand Consistency Online
Of the Realtors® who use social media for their real estate business, 70 percent use it to build relationships and 64 percent use it for visibility, exposure and marketing (2013-2014 REALTOR® Technology Survey). When it comes to building and maintaining your...Upping the Competition in a Mobile-Driven Market
When Darell Bowen decided to get back into real estate after taking a break from the business in 2001, he knew he needed to find his feet quickly. For Bowen, one of the biggest challenges was settling on the technology infrastructure needed to catapult Darell Bowen...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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