New Technology Creates a New Consumer
The changing technology landscape can be seen at all levels: globally, nationally, locally and even within the real estate industry. However, it’s not just technology that’s impacting industry, but rather, technology is having an impact on us as a society. Technology...How to Win with Online Leads
More than 90 percent of consumers rely on the Internet as a primary source of information for real estate. Typically, consumers request more information through a website and it becomes an online lead. There are millions of online leads per month flowing into the...3 Cybersecurity Tips That Can Pay Off for Your Business
Cybersecurity should be one of your business’ highest priorities, yet many employers think that just changing your password regularly is sufficient. While it’s certainly wise to cycle your passwords frequently and avoid public Wi-Fi, there are some less...Increasing National Exposure on the Web
Winning in the real estate industry is about more than making cold-calls and holding open houses. In today’s digital age, you need to be highly visible, and easy to find. In the following interview, Helen Hanna Casey, President of Howard Hanna Real Estate...Technology Overload: Does Your Technology Waste Your Time or Generate More Business?
App OverloadWith the advent of new apps, overlapping software and even 3D video technology in real estate, it’s hard for agents to pinpoint exactly what it is they need to sell more homes and close more business in a given year. I love the “cool” factor just as much...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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