How FICO09 Could Increase Homeownership
We all know that when a person has a poor credit profile, he or she is less likely to buy a home. Many consumers remain without access to affordable credit and more importantly, no access to the American Dream of homeownership. We continue to witness people’s hard...Ask the Expert: What are the Top Social Media Channels for Real Estate?
Today’s “Ask the Expert” column features Philipp von Holtzendorff-Fehling, vice president and chief marketing officer with American Home Shield. Q: What are the top strategies for effectively using various social media channels in the real estate market? A: In...Increasing National Exposure on the Web
One major component of success in today’s realm of real estate is being everywhere at once. Everywhere online, that is. In the following interview, Helen Hanna Casey, president of Howard Hanna Real Estate Services, talks about the importance of brand presence...New Technology Creates a New Consumer
The changing technology landscape can be seen at all levels: globally, nationally, locally and even within the real estate industry. However, it’s not just technology that’s impacting industry, but rather, technology is having an impact on us as a society. Technology...How to Win with Online Leads
More than 90 percent of consumers rely on the Internet as a primary source of information for real estate. Typically, consumers request more information through a website and it becomes an online lead. There are millions of online leads per month flowing into the...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
Read more.
Provided by
