Know Your Brand and Protect It
(MCT)—You are a brand. Just like Coke or Nike or Starbucks. People think of you in a certain way. It’s how you look and what you wear. It’s how you act and what you say. It’s what you’ve done. You’ve heard “Your reputation precedes you.” That’s true even if you don’t...Your Best Marketing Tool Is Still the Most Basic One
New concepts are constantly emerging in marketing. We’ve seen the rise of “green marketing” — appealing to people’s environmental concerns by emphasizing recycled packaging and the like. And mobile marketing, finding new ways to get the attention of potential...Be an MVP by Registering for SRES® Designation by March 31st
NAR PULSE—Register between March 16-31 for NAR’s Seniors Real Estate Specialist® Designation Online Course through REALTOR® University School of Professional Development and Continuing Education and NAR’s MVP program awards a $35 Amazon gift card. This...Luxury Portfolio International® Issues White Paper on “The Emotional Role of Home”
Luxury Portfolio International® has issued a white paper on “The Emotional Role of Home,” created to bring its member firms a clearer understanding of today’s high-net-worth Americans in an effort to best serve this discerning luxury clientele. According to the...Creating a Winning Environment
There’s an old business adage that says, “Hire slow and fire fast.” The new mantra seems to be “hire fast and fire fast.” I haven’t decided yet whether hiring cautiously or quickly is the right way to go—I’ve seen both work well—but I do believe that when you have a...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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