Monday Morning Mobile: The ‘Mobile First’ Mentality
We’ve all heard of the ‘Mobile First’ Mentality, persisted by quotes from tech giants such as Dr. Eric Schmidt, Executive Chairman of Google who said “if you don’t have a mobile strategy, you don’t have a future strategy.” Last week we saw this go from concept to...Social Media and Beyond: Building Your Digital Footprint
Social media has forever altered the marketing landscape, emerging as a digital gateway into social sectors previously untapped by traditional marketing methods. Envision a virtual bridge connecting consumers to nearly any product or service they seek. Now picture a...Because Service Matters
Do you remember how good the food was at a restaurant if the service was terrible? More importantly, would you go back and endure terrible service just for the food? If you are like me, meals always taste better when accompanied by great service. A big part of...Ask the Expert: Leveraging Video Assets
The following Ask the Expert Q & A features Christian Sterner, the co-founder of WellcomeMat. Q: What are the best ways to leverage your video assets and maximize ROI for both your company and brand? A: Last month, we established that to enable the best outcome...The Good, Bad and Ugly: Social Media’s Impact on Your Brand
(eM+C)—There’s no denying that social media has taken the world by storm. Facebook, LinkedIn and Twitter boast millions of users. Social media is a huge engagement, staffing, retention and, increasingly, branding tool. It’s at the foundation of what I call...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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