Home-Selling Strategies: Going Mobile
For a career that requires constant adapting, traveling, meetings and research, mobile technology has become critical for real estate professionals everywhere. But it’s how you use it that determines whether or not this technology can help you succeed at what you do....The Mobile Consumer: Remapping the Pathway to Purchase
The mobile device has created a new breed of consumer: The Mobile Consumer. We have not seen this type of change in human behavior since the advent of the automobile. While the world-wide-web changed consumer behavior, it did not change human behavior the way mobile...Weekly Video Tip: Old Movie Editing Technique
Until now, our mantra has been “Don’t overdo it. A little bit goes a long way. Use these effects sparingly.” Well, sometimes it’s ok to dump the whole bottle of seasoning on that steak and just enjoy it for what it is…an unhealthy meal that tastes absolutely...Getting your Website in Lead Generation Mode
The secret to web marketing success is understanding that it’s a blend of website strategy, offline marketing and your social media. Here are 10 steps to make sure you do just that. Step 1 – Understand your vision and who you want to attract Hone in on where you...Brokers, Have You Married Your Offline Brand with Your Online Presence?
Nationwide, brokers are struggling to combine their traditional operating model with the new, fast-paced online environment where agents and consumers live. Despite our rapidly evolving online culture, most real estate brokerages remain offline. I would argue it’s...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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